Site Promotion
Once your website is in place, it is essential to publicise
its presence! The number of visitors your site will receive
is dependent upon the effort and resources that go into
promotion.
Search Engine Optimisation
Search engine optimisation means optimising a website
for the best possible positioning in the majority of search
engines. 85-90% of all Internet users rely on search engines
to locate sites, so it is essential that your site is
found and recognised by the search engines. As part of
building your website we work with you to generate abstracts
and identify keywords for your site. Carefully selected
key words and abstract phrasing will significantly improve
your site’s presentation and rating by the search
engines.
Robots
As standard we generate crawler pages to present your
key words to the search engine robots, and implement meta
tags on the higher level pages, for a more effective search
engine rating.
We can also work with Google – the world's largest
search engine, using its many features to highlight your
site further. In particular Google’s ‘pay-per-click’
advertising system is an effective way of promoting your
site. And by working with our designers, using various
techniques to ensure people notice your advert, results
can be achieved quickly and with minimum costs.
Email marketing
Email marketing to your existing customers and contacts
has proven to be an extremely efficient, cost-effective
and useful tool for promoting offers and services. We
can create, manage, track & send HTML emails, advising
you on the copy and creating a design that reflects your
website. With our tracking facility we can keep you updated
on the effects the HTML emails are having on your website
and if people are choosing to visit it after receiving
the email. One of the most important features that we
always provide is an unsubscribe option, allowing people
to remove themselves from unwanted mailing lists without
any hassle.
Discuss your requirements with us
For more information regarding site promotion and search
engine optimisation please contact us on: 01457 819600
or by using our online contact
form.
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